
This study explores how the core characteristics of blockchain technology influence customer trust and behavioral intentions on food delivery platforms. Based on the Commitment-Trust Theory, we examine decentralization, immutability, transparency, and interoperability, investigating how they contribute to trust in restaurants and platforms, and ultimately affect customer behavior and commitment. Using a structured survey of 289 respondents in Vietnam and quantitative methods including factor analysis, hierarchical regression, and mediation/moderation testing, we validate 25 hypotheses.
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