The Moderating Role of Aesthetics and Information Quality for Acceptance of Augmented Reality

- Citation Author(s):
-
Alejandro Alvarez-Marin
- Submitted by:
- Alejandro Alvarez-Marin
- Last updated:
- DOI:
- 10.21227/excf-mw45
- Categories:
Abstract
Database for a moderation of technological acceptance research
Instructions:
PEOU: Perceived ease of use
PU: Perceived usefulness
ATU: Attitude toward using
BIU: Behavioral intention to use
AE: Aesthetics
IQ: Information Quality