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The Moderating Role of Aesthetics and Information Quality for Acceptance of Augmented Reality

Citation Author(s):
Alejandro Alvarez-Marin
Submitted by:
Alejandro Alvarez-Marin
Last updated:
DOI:
10.21227/excf-mw45
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Abstract

Database for a moderation of technological acceptance research

Instructions:

PEOU: Perceived ease of use

PU: Perceived usefulness

ATU: Attitude toward using 

BIU: Behavioral intention to use

AE: Aesthetics 

IQ: Information Quality