This dataset comprises 30 CSV files featuring text-based narratives developed as part of the MOVING (MOuntain Valorisation through INterconnectedness and Green Growth) Horizon 2020 project, which explores 454 value chains across 23 rural regions in 16 European countries. Additionally, it includes 30 JSON files that annotate the keywords within these narratives, linking them to their corresponding Wikidata entries and QIDs.