MSME productivity

This study was conducted with the aim of determining the ability of MSME actors to understand, use, and evaluate information obtained through digital media. This study examines in more depth the impact of digital literacy in forming cognitive and technical skills to communicate and interact effectively with consumers. This study uses a descriptive qualitative approach method by conducting in-depth interviews with 11 informants including one key informant, namely the Chairperson of the MSME Association in Kotamobagu.