Optimizing the Productivity of MSMEs through Digital Literacy in Kotamobagu, North Sulawesi, Indonesia

This study was conducted with the aim of determining the ability of MSME actors to understand, use, and evaluate information obtained through digital media. This study examines in more depth the impact of digital literacy in forming cognitive and technical skills to communicate and interact effectively with consumers. This study uses a descriptive qualitative approach method by conducting in-depth interviews with 11 informants including one key informant, namely the Chairperson of the MSME Association in Kotamobagu. This study also uses FGD with parties related to the research subject to obtain valid data based on source triangulation. The results of the study show that most MSME actors have better productivity when utilizing technology in carrying out their activities. The use of technology in communicating and interacting with consumers provides more optimal results at 62.78% compared to using traditional methods in communicating their products. MSME actors who do not utilize technology in their business activities are MSME actors who are not productive and are generally elderly people who still have to work to support their families.