Product matching

The rise of e-commerce in Latin America has been driven by the digital presence of the younger generations and the adaptation of retail businesses to online sales channels. The COVID-19 pandemic has further accelerated this shift, forcing businesses to enhance their online commerce strategies. Peru has witnessed a notable 131\% increase in online shoppers from 2019 to 2021. However, the absence of a unique global code for product identification negatively affects the Zero Moment of Truth (ZMOT) in customer decision-making.