big five
The purpose of the present study is to examine the influence of big five personality traits viz., extraversion, agreeableness, neuroticism, conscientiousness, openness on impulse buying behaviour of consumers and investigate the mediating role of shopping enjoyment tendency. Employing structural equation modelling empirical data was collected from 326 consumers in India that revealed a statistically significant impact of four of five personality traits viz., extraversion, agreeableness, neuroticism, conscientiousness.
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Companion data of the paper "Using social media and personality traits to assess software developers’ emotions" submitted to the IEEE Access journal, 2022. This dataset contains the anonymized dataset used in the study, including the answers of demographic survey, the answers to the Big Five Inventory, the experiment protocol, the manual analysis from psychologists and participants, all generated charts and data analysis.
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