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The growing intricacy of investment decisions in unpredictable economic conditions underscores the importance of comprehending the fundamental psychological factors that shape investor behavior and preferences. For this purpose, this research illustrates the impact of personal saving orientation in elucidating the impact of flow experience and social support, desire for learning on investment decisions. The research assesses a proposed model grounded in the Theory of Planned Behavior (TPB) by collecting questionnaire data from 516 investors using the PLS-SEM technique...