First Name
Yannan
Last Name
Zhang
Dataset Entries from this Author
Based on the stimulus-organism-response (SOR) theory, we explored the relationship between AI-generated Intangible Cultural Heritage images (AI-ICHI) (S), public cognitive and emotional reactions (O), and public response (R). Structural equation modeling was used to analyze 321 valid samples from a questionnaire. The results indicate that AI-ICHI enhances public novelty perception, authenticity perception, and flow experience, significantly influencing public response. Furthermore, cultural identity moderates public cognition, emotions, and experiences.
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In the digital age, knowledge sharing is gaining increasing significance, but its contribution in promoting the protection and transmission of rural intangible cultural heritage is still not fully appreciated. Based on SOR theory and SET theory, this study takes agricultural digital intangible heritage as the research object to develop a theoretical model on the knowledge sharing intention of agricultural digital intangible heritage.
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