Real name: 
First Name: 
Dunhu
Last Name: 
Huang

Datasets & Competitions

With the popularity of mobile networks and the emergence of 5g networks, China has entered the era of universal live streaming with Pan entertainment, which has promoted live streaming sales and becomes the most effective way of network marketing at present. As an important factor affecting consumers' purchase decisions in the webcast, the streamer has attracted the attention of more and more scholars, and there is still a lack of research on the streamer's impulse buying behavior of consumers.

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