Persuasive technology

Social networks harness the power of persuasive technology to increase user engagement. However, these persuasive strategies have raised concerns about whether these platforms are intentionally exploiting persuasion to influence users to perform tasks they are unaware of or lack a clear understanding of. These strategies have come under scrutiny within the field of dark patterns, where research aims to uncover the different types of dark patterns and identify them in order to protect the user’s well being.