Mobile Brain-Body Imaging (MoBI) technology was deployed at the Museo de Arte Contemporáneo (MARCO) in Monterrey, México, in an effort to collect Electroencefalographic (EEG) data from large numbers (N = ~1200) of participants and allow the study of the brain’s response to artistic stimuli, as part of the studies developed by University of Houston (TX, USA) and Tecnológico de Monterrey (MTY, México).