Interest-based e-commerce survey data. The questionnaire consists of seven sections: The first part includes seven questions about respondents' basic information and platform usage behavior, aimed at determining if the respondents are suitable for this study. The second to seventh parts pertain to the measurement of research variables, covering user interactions, interactions with celebrities, visual appeal, perceived enjoyment, purchase intention, and self-indulgence, totaling 24 questions.

Dataset Files

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[1] Hang Lee, "Interest-Based E-Commerce", IEEE Dataport, 2024. [Online]. Available: http://dx.doi.org/10.21227/136r-1p10. Accessed: Jan. 19, 2025.
@data{136r-1p10-24,
doi = {10.21227/136r-1p10},
url = {http://dx.doi.org/10.21227/136r-1p10},
author = {Hang Lee },
publisher = {IEEE Dataport},
title = {Interest-Based E-Commerce},
year = {2024} }
TY - DATA
T1 - Interest-Based E-Commerce
AU - Hang Lee
PY - 2024
PB - IEEE Dataport
UR - 10.21227/136r-1p10
ER -
Hang Lee. (2024). Interest-Based E-Commerce. IEEE Dataport. http://dx.doi.org/10.21227/136r-1p10
Hang Lee, 2024. Interest-Based E-Commerce. Available at: http://dx.doi.org/10.21227/136r-1p10.
Hang Lee. (2024). "Interest-Based E-Commerce." Web.
1. Hang Lee. Interest-Based E-Commerce [Internet]. IEEE Dataport; 2024. Available from : http://dx.doi.org/10.21227/136r-1p10
Hang Lee. "Interest-Based E-Commerce." doi: 10.21227/136r-1p10