With the popularity of mobile networks and the emergence of 5g networks, China has entered the era of universal live streaming with Pan entertainment, which has promoted live streaming sales and becomes the most effective way of network marketing at present. As an important factor affecting consumers' purchase decisions in the webcast, the streamer has attracted the attention of more and more scholars, and there is still a lack of research on the streamer's impulse buying behavior of consumers.

Dataset Files

You must be an IEEE Dataport Subscriber to access these files. Subscribe now or login.

[1] Dunhu Huang, "Questionnaire data collection", IEEE Dataport, 2022. [Online]. Available: http://dx.doi.org/10.21227/ya1t-rr63. Accessed: Jul. 14, 2024.
doi = {10.21227/ya1t-rr63},
url = {http://dx.doi.org/10.21227/ya1t-rr63},
author = {Dunhu Huang },
publisher = {IEEE Dataport},
title = {Questionnaire data collection},
year = {2022} }
T1 - Questionnaire data collection
AU - Dunhu Huang
PY - 2022
PB - IEEE Dataport
UR - 10.21227/ya1t-rr63
ER -
Dunhu Huang. (2022). Questionnaire data collection. IEEE Dataport. http://dx.doi.org/10.21227/ya1t-rr63
Dunhu Huang, 2022. Questionnaire data collection. Available at: http://dx.doi.org/10.21227/ya1t-rr63.
Dunhu Huang. (2022). "Questionnaire data collection." Web.
1. Dunhu Huang. Questionnaire data collection [Internet]. IEEE Dataport; 2022. Available from : http://dx.doi.org/10.21227/ya1t-rr63
Dunhu Huang. "Questionnaire data collection." doi: 10.21227/ya1t-rr63