• The dataset consists of feature vectors belonging to 12,330 sessions. The dataset was formed so that each session would belong to a different user in a 1-year period to avoid any tendency to a specific campaign, special day, user profile, or period.
  • Of the 12,330 sessions in the dataset, 84.5% (10,422) were negative class samples that did not end with shopping, and the rest (1908) were positive class samples ending with shopping.
  • The dataset consists of 10 numerical and 8 categorical attributes. The 'Revenue' attribute can be used as the class label.

Dataset Files

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[1] C. O. Sakar, S Polat, Mete Katircioglu, Yomi Kastro, "Online Shoppers Purchasing Intention Dataset", IEEE Dataport, 2025. [Online]. Available: http://dx.doi.org/10.21227/e73k-cd23. Accessed: Feb. 08, 2025.
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doi = {10.21227/e73k-cd23},
url = {http://dx.doi.org/10.21227/e73k-cd23},
author = {C. O. Sakar; S Polat; Mete Katircioglu; Yomi Kastro },
publisher = {IEEE Dataport},
title = {Online Shoppers Purchasing Intention Dataset},
year = {2025} }
TY - DATA
T1 - Online Shoppers Purchasing Intention Dataset
AU - C. O. Sakar; S Polat; Mete Katircioglu; Yomi Kastro
PY - 2025
PB - IEEE Dataport
UR - 10.21227/e73k-cd23
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C. O. Sakar, S Polat, Mete Katircioglu, Yomi Kastro. (2025). Online Shoppers Purchasing Intention Dataset. IEEE Dataport. http://dx.doi.org/10.21227/e73k-cd23
C. O. Sakar, S Polat, Mete Katircioglu, Yomi Kastro, 2025. Online Shoppers Purchasing Intention Dataset. Available at: http://dx.doi.org/10.21227/e73k-cd23.
C. O. Sakar, S Polat, Mete Katircioglu, Yomi Kastro. (2025). "Online Shoppers Purchasing Intention Dataset." Web.
1. C. O. Sakar, S Polat, Mete Katircioglu, Yomi Kastro. Online Shoppers Purchasing Intention Dataset [Internet]. IEEE Dataport; 2025. Available from : http://dx.doi.org/10.21227/e73k-cd23
C. O. Sakar, S Polat, Mete Katircioglu, Yomi Kastro. "Online Shoppers Purchasing Intention Dataset." doi: 10.21227/e73k-cd23