Data of the evaluation of three desktop telephones by 36 participants in three different means: photorealistic rendering, augmented reality and virtual reality
In this data file are the ratings made by 36 subjects during an experiment evaluating 3 different products (desktop telephones) in three different media: photorealistic renders, augmented reality and virtual reality. In addition, their opinion about the overall evaluation of the product ("Like"), security in response and purchase decision was collected. The presence data collected is equivalent to the application of the SUS presence test.
The following are some clarifications to be taken into account:
- The first sheet corresponds to the participant's data and previous experience with AR and VR technologies.
- The second, third and fourth sheets correspond to the ratings made by users in each medium (one sheet for each visualization medium).
- In these last three sheets there are different columns, the most important ones being those that determine the data associated with each phone model (Daewoo DTD-1400W, Swissvoice Epure 2 and Philips M110w).
- The adjectives correspond to the semantic scale (a total of 8 bipolar pairs scored on a scale from -3 to 3).
The objective is to observe differences between groups for the same phone for the same bipolar pair. Therefore, three groups are compared for the same phone (image, AR and VR), although tests can be performed as deemed appropriate. An example would be to look at the differences in the "Light - Heavy" bipolar pair for the Daewoo DTD-1400W phone. Thus, a Friedman test would be performed between the data obtained for this bipolar pair in image, AR and VR (of this phone).